{"product_id":"pluma-hidalgo-oaxaca-mexico","title":"Pluma Hidalgo – Oaxaca – Mexico","description":"\u003cp\u003e\u003cspan\u003eRoast degree: \u003cstrong\u003eMedium\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eRecommended for: \u003cstrong\u003eEspresso and Filter\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eEloxochitlán\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eRegion:\u003c\/strong\u003e Sierra Mazateca, Oaxaca\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCountry:\u003c\/strong\u003e Mexico\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 1500 - 1650 m.a.s.l.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eVariety:\u003c\/strong\u003e Typica, Mundo Novo, Bourbon\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePreparation:\u003c\/strong\u003e EP 0,20\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ePacking:\u003c\/strong\u003e GrainPro, 69kg\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cspan class=\"s1\"\u003e \u003c\/span\u003eThe Context\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eIn Mexico, our work is based in Oaxaca and Chiapas. From afar, Mexico is a growing economic force, ranked 64th globally in GDP per capita. However, the co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee-producing states in southern Mexico face a very di\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eerent economic reality. Oaxaca and Chiapas are the two poorest states in Mexico with poverty rates of 60-80% and extreme poverty rates of 20-40% \u003c\/p\u003e\n\u003cp class=\"p3\"\u003eProduction yields have become dangerously low in these regions. Over the last ten years co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee leaf rust disease and the lack of \u003cspan class=\"s2\"\u003efi\u003c\/span\u003enancial or agricultural means to tackle it has reduced production by up to 90% in some regions. The average yield in Oaxaca is now just 100kg of parchment per hectare. For context, in Colombia, the average yield is 2,400kg per hectare.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe vast majority of Mexico’s 500,000 co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee producers are smallholder farmers and have one hectare or less of land under co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee. This makes the average annual production for many producers just 100kg, making co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee farming more and more unsustainable. This is fuelling widespread migration to urban centres in Mexico and the United States. In short, co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee production is disappearing.\u003c\/p\u003e\n\u003ch4 class=\"p2\"\u003e\n\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cspan class=\"s2\"\u003eWe work with several producer groups in Oaxaca\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eThese partnerships help improve the overall pro\u003cspan class=\"s3\"\u003efi\u003c\/span\u003etability and viability of co\u003cspan class=\"s3\"\u003eff\u003c\/span\u003eee production for producers in Oaxaca. Our long term focus is on improving yields and building stable demand at a stable price by connecting roasters with producers. We aim to achieve this in ways that are low-cost, easily replicated, and that ensure the \u003cspan class=\"s3\"\u003efi\u003c\/span\u003erst-order upsides are captured directly by those most marginalised.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTo achieve these goals we've focused \u003cspan class=\"s3\"\u003efi\u003c\/span\u003erst on building trust and setting a baseline for co\u003cspan class=\"s3\"\u003eff\u003c\/span\u003eee pricing and pre-\u003cspan class=\"s3\"\u003efi\u003c\/span\u003enancing. Currently, the most common outlet for producers in Oaxaca is to sell their parchment to local intermediaries at a market-set price.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cstrong\u003eWe aim to consistently pay upwards of this standard market price as a \u003cspan class=\"s2\"\u003efi\u003c\/span\u003erst payment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"p2\"\u003eFollowing this is a second, quality-based price that increases total pro\u003cspan class=\"s2\"\u003efi\u003c\/span\u003et earned per kg by between 7 and 10 times. This has been self-identi\u003cspan class=\"s2\"\u003efi\u003c\/span\u003eed as the most impactful role we can play in the short term. Paying in this way provides rapid, predictable returns on investment made by producers and can increase household income from co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eee by up to 10 x the average income derived from selling at the local market price. La Mazateca is the most isolated and least coordinated region we work in. We are working with Felipe Palacios, a retired teacher, to coordinate producers and buying around the town of Eloxochitlán de Flores Magón. This is a challenge in a remote region where many producers speak only the local Mazateco language, but the co\u003cspan class=\"s2\"\u003eff\u003c\/span\u003eees from the Mazateca are among the most complex and interesting in Mexico.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eEloxochitlán de Flores Magón\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIs the name of the town and its producer association. Located in the remote Sierra Mazateca region of Oaxaca, Elox as it is known by the locals is the base of Raw Material’s operations in the region.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Sierra Mazateca mountain range is located to the north of Oaxaca city and forms much of the state’s border with Veracruz. The region is very remote, hard to access and marked by its steep and dramatic topography. The Mazateca is also known for its more mystic elements with a strong culture of shamanism and psychoactive mushroom use that saw it become an unlikely centre for alternative tourism in the 1960’s and 70’s.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eToday the region is rarely visited, and even in the co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eee world it is often neglected due to the challenging conditions, remote locations and small production. Even by Oaxaca’s low standards production yields are tiny here in part due to the cool temperatures. Co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eee is generally grown at 1500 metres and above in the Mazateca and at this latitude, these altitudes experience very low temperatures making frost damage a real issue for producers.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis climate and these altitudes also contribute positively to the cup pro\u003cspan class=\"s1\"\u003efi\u003c\/span\u003ele and in general, co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eees from the Mazateca are among the most complex and highest quality in all of Mexico. Most producers in the region will harvest less than one bag of co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eee per year.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eMany producers here do not speak Spanish and Mazateco is the \u003cspan class=\"s1\"\u003efi\u003c\/span\u003erst language for the vast majority of people in the region. This can make organisation and coordination a little tougher but the quality and potential make the Mazateca one of the main focuses of our work in Mexico.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Eloxochitlán group is a loosely structured collection of producers from across the region. The group is managed by a local representative, who works with us to coordinate co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eee producers in the region, speci\u003cspan class=\"s1\"\u003efi\u003c\/span\u003ecally around the towns of Peña Colorada, Eloxochitlán de Flores Magón, and Agua Iglesia.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWorking closely with them, we seek to open up access to the specialty market for producers in the Mazateca, and to provide a sustainable and pro\u003cspan class=\"s1\"\u003efi\u003c\/span\u003etable supply chain for their co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eees. Doing this will provide a long term, stable, and pro\u003cspan class=\"s1\"\u003efi\u003c\/span\u003etable alternative to simply selling to local intermediaries at a market-based price- currently the only option for many producers. In time this supply chain can help to generate capital and investment to help improve yields, production volumes and quality in the Mazateca.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAll the co\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eee is pulped, often with hand pulpers then fermented for around 48 hours, typically in wooden tanks before being dried on \u003ci\u003epetates\u003c\/i\u003e, traditional hand-woven mats.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eOur packaging is made of 100% recyclable plastic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nordic Roasting Co","offers":[{"title":"250g \/ Whole Beans","offer_id":36885248508072,"sku":"","price":128.0,"currency_code":"DKK","in_stock":true},{"title":"250g \/ Moka Pot","offer_id":36885248540840,"sku":"","price":128.0,"currency_code":"DKK","in_stock":true},{"title":"1000g \/ Whole Beans","offer_id":36885248573608,"sku":"","price":384.0,"currency_code":"DKK","in_stock":true},{"title":"1000g \/ Moka Pot","offer_id":36885248606376,"sku":"","price":384.0,"currency_code":"DKK","in_stock":true},{"title":"250g \/ Filter","offer_id":37065437184168,"sku":"","price":128.0,"currency_code":"DKK","in_stock":true},{"title":"250g \/ French Press","offer_id":37065445245096,"sku":"","price":128.0,"currency_code":"DKK","in_stock":true},{"title":"1000g \/ Filter","offer_id":37065477718184,"sku":"","price":384.0,"currency_code":"DKK","in_stock":true},{"title":"1000g \/ French Press","offer_id":37065486631080,"sku":"","price":384.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/6117\/9048\/files\/250g_Pluma_Hidalgo_New_Front_View_f5dfe227-541c-48f5-9012-dc8ee3f64d8c.jpg?v=1743684604","url":"https:\/\/www.nordicroasting.live\/products\/pluma-hidalgo-oaxaca-mexico","provider":"Nordic Roasting Co","version":"1.0","type":"link"}